Confiture de fraises

Confiture de fraises sits in the classic strawberry-jam lane, aimed at the very ordinary jobs of spreading on toast, filling a cake, or putting a sweet layer under yogurt. By our assessment, its main advantage is that strawberries give a clean, familiar flavour that rarely needs explaining, and the jam category suits that directness well. The trade-off is the familiar strawberry one: it can be sweet and soft, with less acidity and less dramatic depth than darker fruit preserves. In use it should be smooth, easy to spread, and more about comfort than surprise. It belongs close to the centre of the jam category rather than at the fancy edge, which is why it ends up as a safe all-rounder. The name is specific enough to tell you the fruit immediately, and that is usually all this kind of product needs.