Emotion

Emotion fits citrus jams, so the main question is whether you want the sharper side of the preserve shelf: orange, lemon, grapefruit, or a blend that wakes up toast and pastries. By our assessment, that citrus angle is the useful part, because it gives the jar more lift than a basic berry spread and makes it work with butter, plain bread, and baked goods that need a bright edge. The downside is also built in: citrus jam can turn pithy, bitter, or too sweet if the balance is off, and it is rarely as easygoing as strawberry. In practice it tends to be more assertive and less cozy than red-fruit jam, which is exactly why some people reach for it. Compared with the berry version of Emotion, this one should feel sharper and cleaner, but also less universally friendly. It suits people who like citrus on toast and do not mind a little bite. The catalogue files Emotion under citrus jams.