CBS Interactive

News, sports and entertainment have all sat under the CBS Interactive name, making it a digital publishing operation rather than a single app or product. Its work has included CBS News and CBS Sports online, alongside entertainment and fan destinations such as TV Guide and CNET. That mix gives the brand practical reach: readers can look for current reporting, scores, television information or consumer technology coverage in different parts of the same broader portfolio. The trade-off is that these properties serve distinct audiences and do not necessarily feel like one unified service. By our assessment, CBS Interactive has been a substantial publisher of familiar digital media, with its value resting on the breadth of its editorial and entertainment properties rather than on one defining format. The name is also a legacy corporate label, so it does not describe a single current destination that readers can approach as one product.