We Are Lidl

We Are Lidl feels like an internal social app made for Lidl employees rather than for the public. By our assessment, its value is in giving staff a shared place for updates, company chatter, and the kind of networked communication workplaces use when they want people in different branches to see the same things. The downside is obvious too: a workplace network is only as lively as the organisation behind it, and it is not meant to be an open social platform. In practice that usually means feeds, notices, and employee-focused posts instead of the loose sprawl of a public social app. It sits closer to a company intranet with social features than to Facebook or LinkedIn, and the name makes that private, inside-the-company feel explicit. It suits Lidl staff who need a shared internal channel, and it is not for anyone expecting a general social network.