iLike

iLike is a vague product name, and that is the first thing to know about it. By our assessment, it is hard to say much more than that without guessing, because the name does not tell you whether this is software, hardware or a consumer service, and a brand like that lives or dies by context. Its main strength is sheer simplicity of the label, which is memorable enough for marketing, but the downside is that it carries almost no information on its own. In practice, that means it can feel neat on a logo and frustrating in a catalogue, where buyers need specifics. Compared with names that describe the job directly, it is weaker at orientation and stronger at sounding friendly. It is not a bad idea as a word, but as an item entry it stays thin.