VERY FUNNY GIRL

VERY FUNNY GIRL reads like a title or label built around being outspoken, comic or a little self-aware, and that kind of thing usually aims at an audience that wants personality first. By our assessment, its best feature is the instant signal it gives: the name itself does the work of telling you the mood. The downside is that a title this broad can also feel thin, because it promises attitude more than it explains what the product actually is. In practice it depends entirely on the real item behind it, so the name does not carry much detail on its own. Against sharper, more specific names, it leaves more to the imagination and less to concrete expectation. VERY FUNNY GIRL is strongest as a bit of branding, not as a description of substance.