Targeted letter

A targeted letter is the sort of product that exists to tell one person or one small group something specific, usually in a formal or sensitive way. By our assessment, its strength is precision: it aims at the right recipient instead of broadcasting a message to everyone. The trade-off is obvious too, because this kind of letter can feel dry, bureaucratic and easy to miss if it is not opened. In practice it is a simple communications tool, closer to a notice or case-specific mailing than to a marketing letter, and that makes it useful in narrow, administrative settings. Targeted letter sits below broad campaigns and above casual email in seriousness, and the whole point is that it is not meant for mass sending. It is a plain format for a plain job, and that narrowness is exactly what defines it.