Roberto Cavalli

Roberto Cavalli is a fashion-brand name that also sits on perfumes and accessories, so the name carries a lot of image before any product detail appears. By our assessment, its main strength is recognisable style: the label is built for glamour, high visibility, and a fairly polished, decorative look. The honest limit is that a big brand name can tell you the mood faster than the substance, especially when the same house covers different kinds of goods. In practice that means people respond to the fashion identity first and the exact item second. It sits in the luxury-leaning, image-heavy end of the market, where presentation matters as much as the object itself, and the name does most of the signalling.