Pura Memory gel

Pura Memory gel sounds like a gel product built around the idea of holding shape or keeping a set feel, which points toward hair, styling, or a similar cosmetic use. By our assessment, the attraction of a memory gel is usually that it gives a touchable hold without turning everything into a hard shell. The downside is the familiar gel problem: too much product can make hair sticky, glossy in the wrong way, or stiff as it dries. In practice, these products live or die on how they move between control and flexibility during the day. Pura Memory gel sits in the middle of the styling category, not as light as a cream and not as heavy as a strong lacquer. It is for someone who wants shape with some movement left in it, and not for someone who wants a completely natural, product-free finish.