POWER Avengers Infinity wars

POWER Avengers Infinity wars is a tie-in product that borrows the Marvel name and image rather than offering a category-defining idea of its own. By our assessment, that gives it instant recognition, but also makes it feel dependent on the franchise around it. The upside of things like this is usually the familiar look and the easy gift-shop appeal; the downside is that the object itself often has to carry more branding than substance. In practice, these products live on logo, character art, and collectability more than on deep design. Compared with ordinary generic merchandise, it stands or falls on how well the licensed artwork is handled. It makes sense for Marvel fans who want the badge, and less sense for anyone looking for something with independent identity. POWER Avengers Infinity wars is mostly about the label it wears.