ONYX

ONYX is a name that most often points to a product line built around a dark, polished look, and that makes it feel more like a finish than a clear category. By our assessment, that is useful when the point is simple style or a premium surface, but it also leaves the buyer guessing unless the exact item is specified. The trouble with a name this bare is that it can sit on all sorts of products, from tech to cosmetics to accessories, so the practical use is impossible to pin down from the title alone. As a result, it is hard to say much more than that it sounds designed to signal black stone, gloss, or a sleek look. Against named products with a specific job, ONYX is more of a label than a fully described offer. It asks for context before it can really be judged.