Mermaid

Mermaid is a name that could fit anything from a brand to a character to a product line, so the first problem is that it does not tell enough on its own. By our assessment, that makes it hard to judge beyond the most general level: this looks like a product with a themed or fanciful name, but nothing concrete is established here. The strength of a name like this is recognizability when the surrounding category is obvious; the weakness is that, standing alone, it gives the buyer very little to go on. In practice, Mermaid would only start to make sense once the actual item type is known, because the name itself is too broad to signal use, taste, or function. Compared with the other items in this set, it is much less specific and therefore much less informative. The rating stays middling for that reason, not because of any known defect, but because there is simply too little to work with.