Manila

Manila is one of those product names that gives away very little on its own, so the honest reaction has to stay narrow. By our assessment, it sounds like a consumer product name that could sit on a fragrance, a cosmetic line, or some other branded item rather than a clearly defined category. The upside of a name like this is that it is short and memorable. The downside is that, without stronger identifying facts, there is no solid way to say what it does, how it differs, or who it is for. In practice that means the name does the branding work, while the real usefulness depends entirely on the actual item behind it. Compared with known, specific products, Manila is too thin to judge as anything more than a bare label.