MISSOMA

MISSOMA has made its name with layered gold-plated jewellery, small hoops, chain necklaces and pieces that are easy to mix rather than save for special occasions. By our assessment, its real strength is styling range: the brand is built for stacking and for people who want everyday jewellery to do a little more than sit quietly. The downside is the usual one for this category — plated pieces need more care than solid gold, and the look can feel very trend-led if someone wants something timeless and heavy. In practice it works as jewellery you keep on, take off, and recombine depending on the outfit. Compared with fine-jewellery houses, MISSOMA sits much more in the accessible fashion-jewellery lane, but with a cleaner finish than many fast-fashion labels. It suits people who want modern pieces with enough polish to wear to work or out in the evening, not buyers looking for heirloom metal and maximum permanence.