METEOR

METEOR is a name that can sit on all sorts of products, so the safe reading is a branded, generic item rather than something with a sharply defined role. By our assessment, that makes it hard to praise for a specific function, but also hard to criticize for one it never claimed. The downside is simple: the name gives almost no clue about what it does, which leaves the buyer doing the sorting that the listing ought to do. In practice that usually means extra attention to the rest of the label, because METEOR alone tells you very little. It sits in the broad middle of anonymous product names, where the main question is not quality but whether the object behind the word is the one someone actually needs.