LOSAN

LOSAN is the kind of name that usually turns up on clothes or everyday apparel rather than on anything technical, so the practical question is fit, fabric and finish. By our assessment, that makes it a fairly ordinary wardrobe label: useful when the cut is right and forgettable when it is not. The downside is the same old clothing problem, because without a clear standout material or design, it depends a lot on the specific piece. In practice that means checking seams, sizing and how the fabric sits on the body, which is what shoppers always end up doing anyway. It sits among mainstream fashion names rather than luxury houses or specialist sportswear. LOSAN is for people who want normal clothes without much drama, and it stops being interesting if the fit is off.