Iceberg Twice

Iceberg Twice is one of those fragrance names that sounds built for a cool, clean first impression. By our assessment, it seems to be a men’s scent in the sporty, fresh lane, the kind people reach for when they want something uncomplicated rather than ornate. Its strength, in category terms, would be that easy-to-understand freshness; the downside is that this sort of perfume can feel generic if it does not have a clear twist. In practice, that usually means a straightforward daily wear with little patience demanded from the wearer. Iceberg Twice sits with the many mainstream fresh fragrances that compete on clarity and easy use, and that also means it can fade into the background if the rest of a wardrobe is already full of similar scents.