Emotion

Emotion is such a broad product name that it sounds like a candle, a fragrance, a card game, or some kind of self-help gift item, and that vagueness is the first thing to notice. By our assessment, that makes it weak as a product label unless the packaging or category does a lot of work, because buyers need to know what they are getting fast. Its main drawback is the same as its main trick: the name carries mood, not information. In practice, products with names like this live or die on design, scent, or message, since the word itself does not tell you how it will be used. Compared with more exact names, Emotion is memorable but not specific. It is for branding first, and without context it leaves too much to guess.