DARRUV

DARRUV reads like an alphanumeric brand or model name, the kind that tells you almost nothing until the object itself is in front of you. By our assessment, that makes it impossible to give the rich kind of product review people expect from a known consumer line: there is no durable public picture here of what it does, who buys it, or how it is supposed to perform. Its strength, if there is one, is the hard-edged, compact name that could suit a tool, accessory or electronics line. The downside is the same thing in reverse, because the name gives no clue about comfort, quality, materials or use. In practice, DARRUV is a label waiting for a product story, not a product with a settled reputation. Compared with ordinary branded goods, it sits at the vague end of the shelf.