BABY GO TO BED

BABY GO TO BED reads like nursery merchandise or a bedtime aid for young children, and the appeal is clearly aimed at parents rather than kids themselves. By our assessment, its biggest strength is that the purpose is plain at a glance: something tied to getting a child settled for sleep. The downside is also plain, because the name alone gives no clue whether this is a book, a toy, a light, or a routine-based product, so the real use can be very different from the wording. In practice that kind of vagueness usually means the item lives or dies on the actual format and materials. Compared with better-defined baby products, it sits in the fuzzy middle where the idea is clear but the object is not. That leaves it as a modest, possibly useful thing for the right household, but not one that can be judged strongly from the title alone.