Ghani

Ghani is simply yoghurt in the broad, everyday sense, so it is the sort of dairy cup people pick up for breakfast, a snack, or cooking. By our assessment, that means the main value is familiarity: an easy chilled product with a known place in the fridge. The limit is also the usual one for basic yoghurt, because without a flavour or format cue it lives or dies on ordinary taste and texture. In practice there is nothing complicated about it, which is part of the point. Ghani sits in the plain yoghurt category and does not try to be anything more specialised.