Viva

Viva is one of those plain juice-brands names that can mean almost anything on the shelf, so the product has to do its own speaking. By our assessment, that makes it a basic, no-frills juice item rather than something defined by a special fruit, process, or style. The upside is simple recognisability and an easy fit among everyday drinks. The downside is the opposite: without a more specific hook, it can blur into the broad middle of supermarket juice. In use, that usually means a straightforward sweet fruit drink with little to unpack beyond the label. It sits closest to other standard bottled juices, not to premium cold-pressed or unusual blends.