CONFITURE EXTRA de fraises 50% fruits

CONFITURE EXTRA de fraises 50% fruits is a strawberry preserve that makes its pitch up front: it wants to be visibly fruit-led, not just sweet. By our assessment, that is its real point, and the 50% fruits wording signals a more substantial fruit share than the average jam shelf filler. The catch is that this kind of product only works if the strawberry taste stays lively; if the sugar and gel take over, the promise gets thin. In the kitchen it behaves like a fairly standard jam, for toast and simple baking, but with a label that asks for more than the most ordinary jar. The catalogue places it under jellies or marmalades rather than straight strawberry jams, which fits the thicker, more processed style. It is not trying to be a fresh fruit spread, and that is exactly where it stops.