Longfizz

Longfizz is the kind of gummy candy that usually lives or dies on its texture first, and its flavour second. By our assessment, that can be a plus if someone wants a long chew and a sweet, bouncy sweet rather than a hard candy or a soft foam sweet. The trade-off is that this lane is narrow: if the gummy feel is not appealing, there is no hidden trick to rescue it. In practice these candies tend to be about the mouthfeel, with the flavour sitting underneath the stretch and give. Compared with more famous fruit gums, Longfizz sounds like a plain, functional entry rather than a reference point. The label Gelatine-snoep tells the truth in a spare way, and that is about the level of ambition one should expect.