1 MILLION

1 MILLION is the sort of fragrance name that aims squarely at a bold, attention-getting style, and people usually reach for it when they want a strong, recognizable scent rather than something discreet. By our assessment, its real strength is exactly that loud presence, which has made the name widely familiar in men’s fragrance shelves. The downside is the same thing: if someone wants something quiet, fresh, or subtle, this kind of scent can feel overbuilt and too obvious in close quarters. In practice it is the sort of perfume that announces itself quickly and then lives with the wearer for the rest of the day, which is why some people enjoy it and others tire of it fast. Compared with softer designer fragrances, it sits on the more assertive, sweeter side of the market, and it is not trying to be a low-key everyday whisper.