www.themellonfx.com

www.themellonfx.com is a small corporate site for a finance or trading outfit, judging from the name and the way it presents itself. By our assessment, it reads like the kind of broker-facing page that tries to look serious first and explain itself later, which can suit people comparing niche financial providers. The problem is that nothing about it is clearly substantiated here, so the site sits on branding and not on much public substance. In practice that usually means a lot of company language, a few service claims, and not much to pin down quickly. It is not the sort of company page that tells its story with much detail, and that makes it hard to place against better-documented competitors.