directverge.com

directverge.com has the feel of a modern web brand that wants to sound fast and pointed, the sort of name often used for a service or platform that sits in the online middle ground. By our assessment, it is too opaque to read as a strong public brand, but not so empty that it says nothing at all. The upside is that the name is short, memorable and built for a digital setting; the downside is that it gives away almost no real information about what the company actually does. In practice, that means users meet a label first and the substance later, if it is there. It belongs with the many internet names that trade on sleekness before clarity, and directverge.com remains harder to place than to use as a guide.