Welch, Paul Steven

Welch, Paul Steven reads like a personal professional name, the kind often attached to solo services, consulting work, or a small office that lives on reputation. By our assessment, its strength is that it sounds accountable and concrete: there is no mystery about who stands behind it. The downside is the usual one for names like this, because it gives almost no clue about the line of work until other context appears. In practice it has the plain texture of a business card or directory listing rather than a branded campaign. Against bigger firms it is more intimate and much less informative. Welch, Paul Steven works best where the person matters more than the package.