WeFi

By our assessment, WeFi is the kind of short, modern name that could belong to a fintech, an app, or a digital service, but the name itself stays coy. It has the advantage of being easy to remember and easy to place on a product interface, yet that same brevity hides what it actually does. The honest downside is simple: without a well-known service attached to it, there is no concrete public meaning to lean on. As a result, it remains a blank shell of a brand name until the company itself gives it content.