WILLIAMS CAROLYN

WILLIAMS CAROLYN has the shape of a straightforward personal-business entry, the sort that usually serves legal or directory purposes before it serves branding. By our assessment, it is too little known, and too thin in public substance, to deserve anything more specific than a cautious middle rating. The strength is plainness: it tells you very little, but what it does tell you is direct. The weakness is just as plain: without a checked line of business, the name has almost no practical texture for a reader. In use, this kind of company sits in the background of paperwork and listings rather than in the foreground of customer choice. It is not a public-facing brand so much as a label that keeps its distance.