WHITE RAVEN

WHITE RAVEN has a sharper public shape than many plain personal-business names, and that makes it easier to remember. By our assessment, it is the kind of company name that aims for a little character without becoming flashy, so it works best when a business wants something more distinct than a surname but less heavy than a made-up corporate slogan. The strength is memorability, because the two-word contrast is clean and simple. The trade-off is that the name tells you nothing concrete about the actual line of work, so it depends entirely on the business behind it. In practice, it sounds polished on paper and slightly mysterious in use, which can help or simply leave people guessing. It sits above bare registry-style names in style, but below brands that plainly state what they do.