WANNAMAKER, MEGAN

WANNAMAKER, MEGAN looks like a personal-name filing, which usually means the company identity is doing more work than any public-facing brand. By our assessment, that makes it hard to read as a market proposition at all: there is no named line of business, no product shape, and no clear audience to describe. The upside is only administrative clarity, since a name like this can be enough to point to a legal entity. The downside is the same thing from another angle, because the card offers little clue about what actual work sits behind it. It belongs in the family of records that identify a business, not the kind that help a reader understand what the business does.