WANG AO

WANG AO is the sort of company name that leaves almost everything unsaid, and that is exactly the problem for a reader trying to judge it. By our assessment, there is no reliable way to tell from the name whether this is a local firm, a personal trade name, or a specialist business. The upside of such a bare name is that it is simple and direct; the downside is that it gives no clue about products, customers, or the work itself. In real use, that means the business has to rely on context rather than on its name to explain what it does. It remains one of those names that sits at the edge of judgment because the public shape is missing.