Viaplay

Live sport is the main draw of Viaplay’s subscription streaming service, alongside films, series, and other programming in the markets where it operates. Its sports catalogue has included major competitions, making the service especially relevant to viewers who want sport and entertainment in one app. By our assessment, that mix is a clear strength, but the value depends on which rights and titles are offered locally; a streaming catalogue is not the same everywhere. The choice of what to watch still depends on Viaplay’s current lineup in a viewer’s country.