VANDYK, TRICIA

VANDYK, TRICIA is the sort of company name that could sit behind almost any small professional operation, from a consultancy to a private practice, and the available record does not pin it down further. By our assessment, that makes it impossible to judge on the basis of a clearly named line of business, so the honest view is a cautious one. The upside of that kind of anonymity is low noise and no marketing gloss. The downside is that it gives a reader very little to picture beyond a person-name style label. Compared with firms that advertise their field plainly, VANDYK, TRICIA is much less informative. It is the kind of name that tells you there is an entity there, then leaves the rest to guesswork.