VALENCIA, RAFAEL

VALENCIA, RAFAEL is another very sparse company name, and its main effect is to leave the reader guessing whether this is an independent professional, a holding name, or a local service firm. By our assessment, that kind of anonymity can be practical, since it keeps the label flexible, but it gives away almost none of the real shape of the business. The downside is plain: without checked facts, the name cannot do the job of explanation, so it stays at the level of a signature rather than a description. It belongs to the broad class of personal or family-style business names that need context to mean anything concrete.