Union Bancshares, Inc.

Union Bancshares, Inc. is a parent-company style bank name, so the real work is usually done by the banking unit underneath it rather than by the holding company label itself. By our assessment, that makes it a practical but distant kind of banking name: useful for structure, not especially helpful for a retail customer looking for a distinct experience. The downside is the same distance, because holding-company names tend to be less transparent than a local branch brand. In ordinary use, people feel the operating bank first, with its accounts and loans, while the parent sits behind the scenes. Union Bancshares, Inc. belongs to the standard corporate side of banking, and it does not try to be the friendly face on the street.