Triangulatica

Triangulatica feels like a made-up brand name, probably chosen for design, software, or some other specialist field where a clean invented word can do the job. By our assessment, its main strength is memorability: it has a crisp geometric sound and enough originality to stand apart from a shelf of plain corporate names. The downside is that it carries almost no built-in meaning, so people have to learn what it does from context rather than from the name itself. In practice that can be good for a flexible brand, but it also means the company has to do more work every time it introduces itself. Compared with descriptive names, it is more distinctive and less informative. It is the sort of name that can grow into an identity, but starts out as a blank shape.