Travis L. Moriarty

Travis L. Moriarty has the same feel as a personal professional practice, and by our assessment, that is probably the right frame for it. It looks suited to consulting or other service work where a name can stand in for a firm, which makes it clear enough for business use. The trade-off is that it tells you almost nothing about the actual field, so the name depends on outside context to do the heavy lifting. In practice it is modest and functional rather than branded. That makes it work better on letterhead and contact pages than in any setting that needs a strong public identity. It sits among the plainest company names, where the person’s name is the brand and the service description has to come from elsewhere.