Tokotaf

Tokotaf is too opaque to read as a clear company in the usual sense, and that is the first thing a reader notices. By our assessment, the name does not give away a product line, a market, or even the broad kind of business behind it, so the honest view is necessarily narrow. That makes it hard to praise or blame on substance; the strongest thing one can say is that it sounds like a compact brand rather than a descriptive corporate title. In use, a name like this would matter only after the company had already explained itself elsewhere. Compared with firms whose names telegraph finance, law, or consulting, Tokotaf leaves the user doing the work of interpretation. It is a badge, not a map.