Tata Motors

Tata Motors is where the Tata name shows up in vehicles: passenger cars, utility vehicles, commercial trucks and buses, with a long presence in the Indian market and beyond. By our assessment, its strength is range, because it covers both everyday private cars and the harder-wearing side of transport. The downside is that this is a demanding business with thin margins, heavy engineering costs and lots of competition from global and local makers. In practice, Tata Motors is about platforms, model ranges and fleet work as much as about showroom appeal. It sits as one of the major vehicle makers in India, not a niche badge or a luxury-only player. The company is based in India.