THE NEW BUFFERS LTD

THE NEW BUFFERS LTD has the feel of a small trading or services company, but the name itself is too thin to pin down anything more specific. By our assessment, that makes it hard to judge beyond the usual corporate basics: a limited company name, some business activity behind it, and not much public identity. The upside of a setup like this is flexibility, since such firms can be used for a narrow line of work or a simple administrative purpose. The downside is that the name gives no clue what is on offer, so it is not helpful for anyone trying to choose between businesses. In practice, THE NEW BUFFERS LTD reads more like a registry entry than a brand with a clear face.