Solard

Solard has the feel of a small modern brand name, the kind a technology, energy, or equipment company might choose when it wants to sound clean and compact. By our assessment, the name works because it is short and easy to carry, which helps in software, hardware, and utility-style businesses. The weak point is that it says very little on its own, so the company behind it has to supply the substance through products, service, or reputation. In use, names like this are memorable but also vague, sitting somewhere between a startup label and a holding-company style shell.