Shruti Limited

Shruti Limited has the cleanest shape of the six names, but it still tells you more about form than about business. By our assessment, that makes it sound like a standard incorporated company, the sort of entity that can be attached to almost any lawful trade and therefore gives away very little about the actual line of work. The strength of a name like this is its plain corporate clarity; the weakness is that it is almost too generic to carry a strong identity on its own. In practice it behaves like many limited companies do: formal, tidy, and dependent on whatever products or services sit behind it. It sits in the broad middle ground of company names that register well but do not describe much, and that is fine if the filings matter more than the brand. Shruti Limited is a name that works on paper, not one that explains the business for you.