Sham Express

Sham Express sounds like a transport or courier business, the sort of name people reach for when they need parcels or freight moved under a timetable. By our assessment, the value of a company like this is in the basic mechanics of moving things from one place to another, not in any grand public personality. The honest limit is that such firms are often hard to judge from the outside unless you know their routes, fleet, or service area, and none of that is built into the name. It sits in the broad middle of logistics, more functional than memorable, and usually judged by whether the handoff is orderly and the paperwork is clean.