Schiller Gates, Inc.

Schiller Gates, Inc. has the feel of a named partnership dressed in corporate form, the sort of company label people use for law, finance, consulting, or another white-collar business that wants to sound established. By our assessment, its main strength is polish: it is short, balanced, and memorable enough to look credible on a letterhead. The downside is that it says almost nothing about what the company actually does, so the reader has to infer the field from context. In practice, names like this often live on invoices, proposals, and office signs more than on products. It sits somewhere in the middle of the respectable-business spectrum, but the real work has to be learned elsewhere, because the name itself keeps its cards very close to the chest.