Sanjay B Shah,

Sanjay B Shah, is one of those company names that looks more like a private identity than a market-facing label. By our assessment, that makes it hard to read as a business with a clear public offer, because the name gives away almost nothing about sector or scale. The upside of this kind of naming is simplicity: it can fit a small, owner-run operation without any extra branding. The downside is equally simple, since customers and outsiders are left to infer the whole business from context that is not in the name. In practice that usually means a narrow footprint and limited visibility. It sits well below the companies that explain themselves at a glance.