Sajjan Kedia

Sajjan Kedia feels like a personal name used as a company label, which tells you almost nothing about the business behind it. By our assessment, it is the sort of name that can sit in a registry and do its paperwork, but it does not sketch a sector or a service. That makes it hard to separate from any other entry of the same pattern. In practice, the name is clean and simple, yet also very non-committal. It lands in the middle of the road because there is nothing clearly wrong with it and nothing concrete to latch onto.