SUNMELT LTD

SUNMELT LTD carries the feel of a small industrial or product company, the sort of name that could belong to materials, coatings, food processing, or anything else that involves heat. By our assessment, its main strength is that it is short and distinctive enough to stick, while the weakness is the opposite: it gives away very little about the actual business. The sound is more technical than friendly, so it fits a back-office or manufacturing register better than a consumer brand. In use, that usually means a clean legal name that sits on paperwork and invoices rather than a label that sells the idea to outsiders. Compared with more descriptive corporate names, SUNMELT LTD is leaner and less explanatory. It works as a company name, but not as a guide to what the company really sells.