ST CLAIR GREGORY

ST CLAIR GREGORY has the feel of a personal professional listing, probably the kind of name attached to a small practice or office rather than a consumer brand. By our assessment, that makes it tidy but very spare. Its advantage is that it sounds like an actual person and not a marketing construction, which matters in medical or local service settings. The trade-off is that there is no public substance here to judge the work itself, so the name stays at the level of a directory entry. In practice it would function as a point of contact, not as a description of services. Compared with a named clinic chain or hospital system, it gives away far less and asks the reader to already know what kind of office it is.